event and sale sign-up:

Ask around--Alara has the BEST jewelry trunk shows, invitation-only sales, gem and jewelry education programs, ArtWalk artist unveilings, contests, and promotions! Sign up here, and you can even specify your particular interests.

tell us your love story ring giveaway:

Times are tough, and Alara designed this program so that couples going through a 'rough patch' can get a diamond engagement ring or gent's wedding ring at no charge. This site shares all the details.

babs' blog:

 One custom jeweler's thoughts and experiences...about business, about art, about life.