Bozeman Life: Alara Jewelry — Custom, Ethical, No McJewelry
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Bozeman Life Magazine: “No McJewelry Here… Alara Jewelry”
Published: May 2021 | Author: Brent Fjeldheim | Type: Feature
Summary: In this May 2021 profile, Bozeman Life spotlights Alara’s gallery experience—European-trained design roots, a mission to “make you the jewelry hero,” and a blend of Old-World craft with New-World tech and ethical sourcing. Team updates include master goldsmith Matt Longhini and manager-turned-partner Chantell Bury. The story underscores approachable expertise, memorable service, and a standing invitation to reimagine “unloved” pieces through repair, refurbishment, redesign, and more.
“Things this beautiful, selected for a positive connection, should be paired with service that involves listening and education; not selling or pushing.”
— From the feature
Highlights
- Mission-driven approach: Outside-the-box design, ethical materials, and joyful, barrier-free service—rooted in deep technical chops.
- Custom & restyling: From giftables under $50 to one-of-a-kind works—and expert re-imagining of broken or mismatched heirlooms.
- Team & craft: The in-house bench and collaborative designers deliver bespoke work and repairs with consistency and care.
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As published in Bozeman Life, May 2021.
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Credits: Article by Bozeman Life Magazine; text by Babs Noelle & Brent Fjeldheim; photography by Leanna Joy Photography. Alara summary by Alara Jewelry.
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