“Dangerous Marketing”
InStore profiled six jewelers with gutsy retail strategies—Alara included for our outside-the-box approach. Proof that bold ideas resonate in Bozeman and beyond.
Press & Praise
Trusted by jewelry lovers.
REcognized by the jewelry industry.
Featured on national, regional, and local media.
Customer Reviews
We don’t just say we’re different—our customers do. Read what real people have to say about their Alara experience.
★★★★★Izzy was so incredible, patient, and helped me find exactly what i was looking for!
Chelsea Peoples
Arlington, TX
★★★★★We had an amazing experience with Alara! Kaycee & Chantel were fantastic to work with from first try on to final sizing. There was never any pressure to purchase and they offered great advice along the way. LOVE my engagement ring & can’t wait to pick out a wedding band. Thanks for offering a unique selection of fine jewelry in a relaxed environment.
Kaila Henry
★★★★★I worked with Babs to design the most BEAUTIFUL ring ever. I have a pretty special engagement ring and I wanted a unique wedding band/mother’s ring to add to it. In just one meeting, Babs was able to understand what I was looking for and make recommendations on how to make it even better. I love my new ring so much and even cried when I picked it up. I couldn’t recommend Alara more! Everyone was so sweet, helpful, and knowledgeable. I’d give more than 5 stars if I could.
Lynlea Joan Hart
★★★★★All the ladies at Alara are so energetic and kind! Chantell was so helpful in getting my engagement ring resized. She offered really good advice and knowledge about my specific ring as it was somewhat unique to resize. Shannon was really awesome and explained the different materials and designs that we could pick out for my fiancé’s ring and was really helpful in ordering it. I will not be going anywhere else in Montana for jewelry other than Alara!
Kirsty Holdbrook
★★★★★We love Alara! They have such a large selection of beautiful and interesting jewelry. Babs designed my engagement ring with my husband using a beautiful Yogo sapphire. Both our wedding rings and my 40th birthday present came from Alara. Our rings came from a designer who uses recycled gold and conflict free diamonds. They always remember our names when we walk through the door. And who doesn’t love a place with a shop dog?! Whenever someone needs a beautiful gift for a big milestone I always send them to Alara first.
Sarah Donahue
Media Features
From national television to deep-dive podcast guest appearances, Alara is on the map.
Alara docufilm "empowered with meg ryan"
for national PUBLIC television
GUEST INTERVIEW ON AWARD-WINNING
"ECOMMERCE MASTERPLAN" PODCAST
Host Chloe Thomas honored Babs by inviting her to be a guest on Chloe's "Top 1%" award-winning podcast on eCommerce and sustainability.
long-form guest interview
on "pearls of wisdom" podcast
In this jewelry industry podcast, discover how Babs Noelle built a wildly original, ethically driven jewelry business—and why customers (and co-hosts) can’t stop raving. Humor, honesty, and serious retail wisdom await.
upcoming series | late 2025
alara featured in multiple episodes of "mining millions"
Yogos are the Great American Sapphire, and Alara was invited to be a featured jeweler in this upcoming reality series, featuring the big adventure in the heart of Montana, where these amazing sapphires unique in the world, are mined, cut, and then set into remarkable jewelry crafted in the Alara Atelier.
See our sourcing process, design philosophy, and the power of ethical jewelry in action.
ALARA In the Press
A selection of recent and notable coverage across trade and lifestyle publications—showcasing Alara’s ethical ethos, design chops, and unconventional retail smarts.
“No McJewelry”
A lifestyle feature on why we reject mass-produced jewelry in favor of artisanal, small-batch design. Our artisan-first manifesto, in plain English—with personality.
“Jewelers Focus on E-commerce”
Featured for our fast, human-centered pivot online—without losing our ethical sourcing or service-first ethos. Blending in-store heart with digital smarts.
“The Alara Atelier”
A behind-the-scenes look at our collaborative design studio and metalsmithing bench. Original design, recycled precious metals, and Montana sapphires—right here in Bozeman.
“13 Sale Secrets”
Babs shares inventive strategies that spark sales while keeping the customer experience central. Retail insights with a wink—and measurable results.
“Prospera dishes out 2013 Business Excellence Awards”
Local coverage of Prospera’s annual awards recognizing standout businesses and leadership. Community roots plus national reach—Alara’s growth story in context.
“Sparkle With Purpose: Ethical Shine on National TV”
A lifestyle feature on our Public Television documentary spotlight—ethical sourcing, recycled metals, Montana sapphires. Where national attention meets Montana-born values.
Awards & Accolades
Yes, we’ve got trophies. But more importantly, we’ve got your trust.
National & Trade
Montana (Statewide)
- Best of Montana — Jeweler & Custom Jeweler (Reader’s Choice) Source
Ready to Wear the Rare?
Explore the artistry and ethics behind every Alara piece.
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