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Can Diamonds Break?
Have you ever heard that diamonds are the hardest natural substance known to man? This is generally considered to be...
What Makes A Diamond Sparkle?
When it comes to sparkling, diamonds are the most coveted gemstones known to man. For diamonds, all other qualities t...
What Is A Baguette Diamond?
When searching for that perfect center stone, you may not hear a lot about baguette diamonds. However, baguette-cut d...
Who, Me? Buy Fine Jewelry For Myself?
Statistics can certainly be dull. But, there are some numbers (and the jewelry industry loves to compile them) I fin...
Diamond Myths: Yes, You Can Break Them!
Diamonds have symbolized eternal love for hundreds of generations. Love so pure and unbreakable that only a diamond c...
3 Ways to buy a conflict-free diamond and be assured of its status
How does one begin to find and purchase an ethically-sourced diamond?
The first step is finding a guide to navigate ...
"My Sister Says I Should Get This Appraised..."
What is an appraisal?
An appraisal is an expert, educated, professional, and thoughtful estimate of the value of some...
By Design: Belle Brooke
Introducing artists to people is one of our favorite parts of the job here at Alara Jewelry, and our new "By Design" ...
Amethyst: The Legendary February Birthstone
Amethyst has been adorned for hundreds of years, but it wasn't always worn for looks. The word amethyst originates fr...
What is a Sweater Necklace?
Here in Bozeman, sweaters are a fact of life about half the year. Since we find ourselves garbed in "warm cozies" so ...
A Heaping Helping of Thanksgiving Gratitude
My heart is full on this Thanksgiving Eve, and as both a human and a business person, I would like to share a couple ...