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Who, Me? Buy Fine Jewelry For Myself?
Statistics can certainly be dull. But, there are some numbers (and the jewelry industry loves to compile them) I fin...
Diamond Myths: Yes, You Can Break Them!
Diamonds have symbolized eternal love for hundreds of generations. Love so pure and unbreakable that only a diamond c...
3 Ways to buy a conflict-free diamond and be assured of its status
How does one begin to find and purchase an ethically-sourced diamond?
The first step is finding a guide to navigate ...
"My Sister Says I Should Get This Appraised..."
What is an appraisal?
An appraisal is an expert, educated, professional, and thoughtful estimate of the value of some...
Amethyst: The Legendary February Birthstone
Amethyst has been adorned for hundreds of years, but it wasn't always worn for looks. The word amethyst originates fr...
What is a Sweater Necklace?
Here in Bozeman, sweaters are a fact of life about half the year. Since we find ourselves garbed in "warm cozies" so ...
Choosing the Right Metal to Wear
It may not surprise you that there are certain metals that look better on you than others, but why is it that someone...
Why Shop Local For Jewelry?
Ok, I’ll admit it.
Before I started working at Alara, I would never have considered buying a piece of jewelry from ...