Alara Jewelry Noted for Robust Online Offerings | InStore Magazine
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InStore Magazine: “Jewelers Focus on E-Commerce for Flexibility”
Published: April 21, 2020 | Author: Eileen McClelland | Type: Feature
Summary: In this early-pandemic feature, InStore Magazine explores how jewelers expanded digital options to serve customers anywhere. In the “Running the Gamut” section, Alara is highlighted for offering a full spectrum of flexible services — from a shoppable website and virtual custom design to convenient delivery and service support — proving that a high-touch, human experience can thrive online without resorting to McJewelry tactics.
“Shoppable websites, virtual custom design and free delivery create options.”
— InStore Magazine, April 21, 2020
Highlights
- Full-spectrum flexibility: Alara “runs the gamut” — virtual custom design, delivery, and services — meeting customers wherever they are.
- High-touch, human online: Digital tools mirror the in-store experience, keeping expertise, service, and approachability front and center.
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Credits: Article by InStore Magazine; images/logos © their respective owners. Alara summary by Alara Jewelry.
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