Designer Adel Chefridi was born in Tunisia - a storied land that pulses with the energy of many cultures. The Phoenicians, Romans, Byzantines, Arabs, Andalusians, and Ottomans all imprinted their knowledge, legends, and artifacts, weaving a diverse tapestry of human experience. This was Adel Chefridi's childhood playground.

When Adel came to New York City in 1998 and first experienced the city's rich diversity, he felt right at home. Inspired by his passion for gemstones, he was always on the hunt for color and light in the famed Diamond District. Adel taught himself the craft of jewelry-making before studying at both GIA and the Studio Jewelers School to fine-tune his skills in metalsmithing.

One of Adel Chefridi's signature design elements is the engraving, which stems from his fascination with the beauty and meaning of inscribing symbols and patterns on stone or in metal. Not only is the etching or engraving an early form of human expression, but it's also a common language and an essential element in Tunisian design - from jewelry and architecture to textiles.

Adel is most captivated by dots and lines, the simplest forms. The brand's signature mark includes four dots arranged like the four cardinal directions on a compass. They symbolize balance and represent the harmony within and throughout nature and people. The vertical dots remind us that we can be grounded in reality while we strive to become ideal versions of ourselves, and the horizontal dots remind us to reach outward - to others and to nature - and to be open to receiving from the outside world.