EST. 2004 · BOZEMAN, MONTANA

RESPONSIBLY SOURCED · 41 YEARS OF CRAFTSMANSHIP

Crafted in Montana.
Worn around the world.

80+ independent designers. Fair-Trade Montana sapphires. Upcycled diamonds.

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Alara Jewelry

You are a fact finder.
A style seeker. Or both.

no McJewelry here.

You want the straight skinny, not a bunch of McJeweler jibber-jabber. You prefer to have someone guide you with suggestions that take lifestyle, preferences, and budget into account.

41+

Years of Craft

Since 2004

100%

Ethically Sourced

Traceable & verified

80+

Independent Designers

From across the world

You want someone who knows what they're doing

Quick, confident guidance, never pushy.

You're hoping for "that look"

When your gift is finally received.

You love the idea of a future heirloom

Selecting one, or commissioning one from scratch.

You care about our planet and its inhabitants

And believe businesses should take care of the people who help them grow.

SUSTAINABLE SINCE 1998

Ethical Luxury

Alara's in-house collections are made with 100% recycled gold, silver, and platinum, as well as upcycled diamonds and fair trade colored gemstones. Our 80+ designers are likewise aligned.

Shop Sustainable Jewelry

The technical chops to

satisfy your inner nerd.

From diamond and gem education to explaining "how it's made," we're ready to nerd-out with you.

Passionate in-house designers

Passionate in-house designers

Our designers are passionate experts — with the awards and degrees to prove it.

Diagnose, repair, maintain

Diagnose, repair, maintain

We care for your precious things. Our studio is ready with communication, experience, and technology.

Curated from around the globe

Curated from around the globe

We curate vetted, earth-conscious designers — affordable, yet one-of-a-kind pieces.

Personal classics

Personal classics

We delight in helping you select a "personal classic" — for yourself, your two, or your other important peeps.

Industry leaders in ethics

Industry leaders in ethics

Carbon neutrality, precious metal recycling, ethical options for diamonds, gems, and countries of origin.

Custom design studio

Custom design studio

Whether selecting or commissioning a future heirloom — our atelier is your creative partner.

Together we accomplish our mission.

"To that end, we passionately seek, provide, and create aesthetically innovative fine jewelry — in an environment that blends our serious commitment to customer service and technical expertise; all tempered by a sense of humor and joy."
Learn our story

Loren Ipsum

"To that end, we passionately seek, provide, and create aesthetically innovative fine jewelry — in an environment that blends our serious commitment to customer service and technical expertise; all tempered by a sense of humor and joy."
Learn our story

Loren Ipsum Loren Ipsum

"To that end, we passionately seek, provide, and create aesthetically innovative fine jewelry — in an environment that blends our serious commitment to customer service and technical expertise; all tempered by a sense of humor and joy."
Learn our story

Meet our teams

80+ independent designers, each chosen for their craft and ethics

Babs

Babs

FAVE ASSIST: anything customers have been told “Can’t be done!”

Chantell

Chantell

FAVE ASSIST: Guiding client's through that engagement ring journey.

Josie

Josie

FAVE ASSIST: helping couples find the perfect Montana sapphire.

Kate

Kate

FAVE ASSIST: Taking beautiful photos of beautiful jewelry for appraisals and the website

Kaycee

Kaycee

FAVE ASSIST: Helping people with self-gifting

Michael

Michael

FAVE ASSIST: Loose gemstones. Specifically loose Montana sapphires!

Molly

Molly

FAVE ASSIST: Favorite aspect of the job is custom design.

Shannon

Shannon

FAVE ASSIST: Discovering a perfect gift for someone special.

Tonja

Tonja

FAVE ASSIST: Drinks, LOL. Love hanging out at Alara during our fun events.

“Ready to find your perfect piece? Let's talk.”

no McJewelry here.

Our Montana jewelry specialists offer free consultations — ring sizing, custom design, styling advice, or anything else. No pressure, just expertise.