Alara Jewelry Retailing Excellence Through Transparency | InStore Magazine
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InStore Magazine: “13 Sale Secrets to Spark Business & Move Dead Inventory”
Published: February 14, 2017 | Author: Eileen McClelland | Type: Feature
Summary: This feature compiles retailer-tested tactics for clearing slow movers — from flash incentives to experience-driven events — all while staying true to brand voice. In Section 9, Alara shares an approach that leans on clever, approachable copy and clear, customer-friendly framing to rehome “lonely” pieces without falling into generic, mass-market (McJewelry) discounting. The throughline: make sales engaging, memorable, and on-brand to spark revenue and move stale inventory.
Highlights
- Brand-right promotions move slow stock: Alara’s humor-forward, transparent positioning helps “lonely” pieces find new homes while keeping the brand’s identity intact.
- Make it memorable, not generic: The overall feature shows that creative events and clear value stories outperform one-size-fits-all markdowns when tackling dead inventory.
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Credits: Article by InStore Magazine; images/logos © their respective owners. Alara summary by Alara Jewelry.
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