InStore Magazine | Alara Jewelry Named #2 Coolest Jewelry Store in North America
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InStore Magazine: “America's Coolest Stores 2010: Second Place Small Cool, Alara”
Published: July 23, 2010 | Author: Eileen McClelland | Type: Feature
Summary: Back in 2010, InStore Magazine crowned Alara one of “America’s Coolest Stores,” spotlighting Babs’ quirky, brainy path from biochemical engineer to jewelry designer, and her knack for making fine jewelry approachable with humor, dogs, and bold design. The feature highlights our mix of artisanal designer collections and Babs’ own custom jewelry services, proving that originality, community spirit, and a refusal to sell “McJewelry” were making waves long before ethical sourcing became a buzzword.
“ The backdrop for her creativity is a light and airy loft-style store with brick walls and vertical showcases that invite partnership.”
— [InStore Magazine, Aug 2010]
Highlights
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Design Expertise & Customer-Centric Approach
Babs’ unusual background (biochemical engineering, classics, English, violin, and Cajun dance) feeds into her distinctive design process, blending artistry and technical chops. Her commitment to non-commodity jewelry and engaging, accessible education continues to set Alara apart—especially in Montana sapphire expertise and custom work. -
National Recognition & Impact
Alara was named Second Place, America’s Coolest Small Store (2010) by InStore Magazine, praised for its quirky, approachable retailing style, creative marketing, and brand identity that stood out even during the recession. -
Memorable Customer Experience
From open-door policies and community giveaways to customers spending thousands just to meet shop-dog Chica, the article underscores how Alara built an inviting, story-rich environment where shopping feels personal, joyful, and genuinely different.
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As published in InStore Magazine.
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Credits: Article by InStore Magazine; images/logos © their respective owners. Alara summary by Alara Jewelry.
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