Downtown Bozeman's Biggest Jewelry Event
Summer Crazy Days 2026
July 17 - 19 | 10a to 6p
spin the wheel for your crazy discount!
CRAZY DAYS ARE ALARA'S ONLY STOREWIDE SALES!
Crazy Days is back in downtown Bozeman, and Alara Jewelry is once again turning it into our only storewide sales we run all year.
If you've been circling a piece on our site, holding out for Montana sapphires, or waiting for the right moment on a designer band from Alex Sepkus, Rebecca Overmann, Erika Winters, or Todd Pownell, this is the window. For three days only, July 17 through 19, every guest gets to spin the wheel for a discount between 10% and 25% off nearly all in-stock jewelry storewide — in person on West Main Street, or online from anywhere.
Bozeman Crazy Days has always been a downtown-wide tradition, and Alara has made it our signature sale event for years. Unlike our smaller promotions throughout the year, this is the one time we open up nearly the entire store, from engagement rings to estate pieces, to the same spin-the-wheel discount format. No guessing, no waiting for an email code.
You spin, you shop, in the gallery or on the website.
How the Spin-the-Wheel Discount Works
In person
- Walk in during sale hours, July 17–19, 10am to 6pm, at 42 W. Main Street in downtown Bozeman.
- Spin the discount wheel in the gallery. Every guest gets one spin, landing somewhere between 10% and 25% off.
- Shop nearly the entire store. Your spin discount applies to one in-stock jewelry purchase, and that purchase can include more than one item. Mix and match rings, earrings, pendants, bracelets, and more, all under the discount you landed.
- Check out. Whatever percentage the wheel gives you is yours to use, no negotiating, no upselling to a "better" number.
Online
- Visit the Crazy Days page on alarajewelry.com during sale dates.
- Spin the online discount wheel. Same 10–25% range as the in-store wheel.
- Shop in-stock jewelry storewide and apply your discount at checkout.
Note: the in-store and online wheels are separate. A spin on one does not affect or duplicate a spin on the other.
It's a format we've kept consistent for a reason: it's fair, it's fast, and it turns a sale into something genuinely fun rather than a spreadsheet of markdowns. It's part of why Crazy Days has become a recurring stop on the downtown Bozeman sales calendar.
Skip the "Crazy" Part: VIP Early Access
Not everyone wants to elbow through a crowd for their spin. If you'd rather shop calmly before the doors officially open to the public, become an Alara subscriber and you'll get:
- One full day of early access to Crazy Days before the general public
- An extra spin on the wheel (in-store only — the online wheel allows one spin per person, no exceptions), giving you two chances at a better discount
- An additional 5% off whatever your spin discount lands on
Our last chance clearance is now available!
If spinning for a percentage isn't your style and you'd rather know your price up front, our Last Chance Clearance collection runs alongside Crazy Days, no wheel required.
These pieces are already discounted so deeply that no additional Crazy Days discount applies. Everything in this collection is final sale, so if there's a piece you've had your eye on for a while, this is usually the moment it becomes attainable.
Questions before you buy? Call or text 406-522-8844 or email hello@alarajewelry.com and we'll walk you through details, sizing, or condition before you check out.
Why Crazy Days Matters
Alara doesn't run storewide sales often. Throughout the year we run smaller, targeted promotions, a designer trunk show discount here, a seasonal collection there, but Crazy Days is the only time nearly everything in the gallery, from Montana and Yogo sapphires to ethically sourced and upcycled diamonds to our full lineup of artisan designer lines, is eligible for a storewide discount at once. If you've been building a registry, finishing off an anniversary gift, or simply waiting for the right excuse to finally buy that piece you keep returning to on our site, Crazy Days is built for exactly that.
It also lines up with downtown Bozeman's broader Crazy Days tradition, when Main Street fills with foot traffic, sidewalk sales, and a genuine small-town-summer energy. Alara has been part of that tradition for years, and spinning the wheel in our gallery has become something regulars plan their July around.
Crazy Days 2026 FAQ
When is Alara's Crazy Days sale in 2026?
Alara's Summer Crazy Days sale runs July 17–19, 2026, from 10am to 6pm each day, at 42 W. Main Street in downtown Bozeman, Montana.
How much can I save during Crazy Days?
Every guest spins a discount wheel for between 10% and 25% off nearly all in-stock jewelry storewide. Alara subscribers get an additional 5% off, plus an extra spin if shopping in-store.
Is the spin-the-wheel discount good on more than one item?
Yes. Your spin discount applies to one purchase, and that purchase can include multiple in-stock jewelry items.
Can I spin the wheel online, or only in the store?
Both. Alara runs an in-store discount wheel at 42 W. Main Street and a separate online discount wheel at alarajewelry.com during Crazy Days, both offering 10–25% off.
Does the Crazy Days discount apply to Last Chance Clearance items?
No. Last Chance Clearance items are already discounted so deeply that no additional Crazy Days or spin discount applies, and all clearance sales are final.
How do I get early access to Crazy Days?
Subscribe to Alara's newsletter for one full day of early access before the public sale opens, plus an additional 5% off your discount. The extra spin is available in-store only; the online wheel is limited to one spin per person.
Is Crazy Days Alara's only storewide sale?
Yes. Crazy Days is the only sale of the year (it happens once in winter and once in summer) where nearly the entire in-stock inventory, storewide, is eligible for a discount.
Mark your calendar for July 17–19 in downtown Bozeman. Subscribe now for early access and an extra spin, or plan to walk in during Crazy Days weekend and spin the wheel yourself. Either way, this is the one weekend a year Alara opens the whole gallery up to a storewide discount, and it goes fast.