BOZEMAN, MONTANA · SINCE 1998
Press & Praise
Trusted by jewelry lovers. Recognized by the jewelry industry.
Featured on national, regional, and local media.
Alara is on the map.
From national television to deep-dive podcast guest appearances.
NATIONAL PUBLIC TELEVISION
Empowered with Meg Ryan: Alara Jewelry's Ethical Revolution in Fine Jewelry
DOCUFILM
Empowered with Meg Ryan
Alara's ethical revolution in fine jewelry, spotlighted for national public television — ethical sourcing, recycled metals, and Montana sapphires brought to a national audience.
AS SEEN ON NATIONAL PUBLIC TELEVISION
ECOMMERCE MASTERPLAN PODCAST
Mastering Bricks & Clicks: Alara Jewelry's Journey to eCommerce Success
GUEST INTERVIEW
Scaling Ethical Jewelry Online
Host Chloe Thomas honored Babs by inviting her as a guest on Chloe's "Top 1%" award-winning podcast on eCommerce and sustainability — strategies for sustainable retail and bricks-and-clicks done right.
ON THE AWARD-WINNING ECOMMERCE MASTERPLAN PODCAST
EPISODE 81 · PEARLS OF WISDOM
Babs' Brilliant Balance: 20 Years of Authenticity, Artistry, and Community Spirit
LONG-FORM INTERVIEW
Babs' Brilliant Balance
In this jewelry industry podcast, discover how Babs Noelle built a wildly original, ethically driven jewelry business — and why customers (and co-hosts) can't stop raving. Humor, honesty, and serious retail wisdom await.
ON THE PEARLS OF WISDOM PODCAST
UPCOMING SERIES · LATE 2025
Mining Millions — the big adventure in the heart of Montana
REALITY SERIES · COMING SOON
Featured in "Mining Millions"
Yogos are the Great American Sapphire, and Alara was invited to be a featured jeweler in this upcoming reality series — where these sapphires, unique in the world, are mined, cut, and set into remarkable jewelry crafted in the Alara Atelier. See our sourcing process, design philosophy, and the power of ethical jewelry in action.
MULTIPLE EPISODES · LATE 2025
What people say
80+ independent designers, each chosen for their craft and ethics
ALARA In the Press
Discover our passion for unique, ethical jewelry. From Montana sapphires to sparkling treasures, our Bozeman team shares their expertise on our blog.
Awards
In-house creations and curated designer pieces, updated constantly
National & Trade
JCK Award for Top Retailers of Designer Fine Jewelry
— JCK (2017)
Alara Named 2nd Coolest Jewelry Store in North America
— InStore Magazine (2010)
Montana (Statewide)
Best of Montana — Jeweler & Custom Jeweler (Reader’s Choice)
— Distinctly Montana (2022–2025)
Alara Awarded “Best Place to Buy Jewelry” in Bozeman
— BoZone (2025 + 10 more years)
Winner: Gallatin’s Greatest Jeweler
— Bozeman Daily Chronicle (2020-2025)
Babs Noelle is the 2016 Recipient of the “Lifetime Service Award”
— Downtown Bozeman Partnership
Babs Noelle is 2013 Woman Entrepreneur of the Year
— Prospera Business Network
INNOVATIVE WEB DESIGN
— InDesign Magazine (2006)
“Ready to find your perfect piece? Let's talk.”
Longer than life
Our Montana jewellery specialists offer free consultations — ring sizing, custom design, styling advice, or anything else. No pressure, just expertise.
